Content marketing in 2018 is a HOT TOPIC.
Ensure you stay ahead of your competitors by understanding Content Trends and how you can maximise your content marketing exposure.
BuzzSumo Director Steve Rayson today released Content Trends Report 2018, a 36-page report on the state of content marketing and how it has been promoted on social media over the past several years. Rayson examined the social sharing and link-earning stats of 100 million posts published in 2017, and compared them to a similar sampling from 2015. His overall conclusion: “If you’re sticking with your content approach from 3 years ago, it’s now 50% less effective.” Here are a few of the most interesting revelations from the report: Rayson measured the number of social shares on 100 million posts published in 2015, and then again in 2017. He found that the median number of shares in 2015 was eight, but had fallen to four by 2017. In 2017, 90 percent of the content sampled had fewer than 62 shares. Rayson points to two other factors exacerbating this overall decline in shares per post: As the amount of content published in most topic areas increased exponentially, the average number of shares declined. Here is an example of a topic where the number of articles published rose steadily since 2015: What this really means is that there is always a finite number… New Content Trends Report: Social Sharing Down 50% Since 2015